Programmable Decision Tree @Scale for Programmatic Media Buying

Tech Triveni speaker Rohit Srivastava

Rohit Srivastava

Engineering Lead

MiQ Digital

About Rohit Srivastava

A Software Engineer with an experience around Reactive Application Development and building highly Scalable Big Data Analytics platform. Engineering Lead at MiQ, managing a team of "Data Processing & Warehouse". A Data Pipeline builder and Data Wrangler who enjoys optimizing data stores and building them from the ground up. Experienced in performing root cause analysis and optimizing ‘big data’ data pipelines, architectures and data sets.


Programmable Decision tree is a logical decisioning framework for optimizations in programmatic media buying.This session would outline the evolution of framework over time with various big data tech stack usages and their choices preferred over each other.

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